Resume

2020 - Current

SEO Analyst

• Offered SEO consulting services to a leading digital marketing company based in Sydney, Australia.
• Managed 9 clients based in the United States, Australia, and New Zealand
• Achieved 47% year-over-year increase in organic traffic for a client in the education industry by using content gap analysis
• Conducted keyword discovery٫ expansion٫ and optimization tasks
• Prepared month-over-month reports in an easy-to-read format using GDS 
• Created performance-driven SEO plans for the projects
• Conducted link building activities to drive traffic and improve strength of the clients websites

• Broken link building, brand mentions, link roundup, resource link building, guest posting, local citations

• Analysed competitor backlinks to find and qualify new backlink opportunities through Ahrefs/SEMrush.

• Built and maintained relationships between bloggers/website owners to acquire high-quality links through content contributions.

2017 - 2020

Senior SEO Analyst

• Managed 5 clients based in Sweden, Denmark, and Norway
• Prepared website audits and SEO proposals resulting in attracting 20 new SEO clients out of 28 audits
• Performed detailed keyword research in line with the client’s business
• Created short & long-term SEO strategies for new clients
• Developed and implemented SEO strategies that led to an increase in the client’s organic traffic on an average of 36% year-over-year
• Handled WordPress implementations including, but not limited to page creations, canonical, meta-tags, and OpenGraph implementations.
• Implemented CRO strategies using tools like Hotjar and Google Optimise resulting in 40% improvement in leads month-over-month for a spa consultant
• Conducted performance meetings with stakeholders to improve client performance